If your business model involves a website then getting an understanding of S.E.O. is vital.
S.E.O. stands for Search Engine Optimization and is the process of affecting a website to increase the likelihood that it will appear in a search engine results screen, in turn bringing more traffic to your website. Incorporating S.E.O. into your marketing strategy is fundamental for any business with a website and time spent getting an understanding is a sound investment.
The following link goes through eight tips for optimizing your website, click HERE